You might have seen an article titled “Why I miss old people in the workplace” by Tom Goodwin, EVP, Head of Innovation at Zenith Media. I read it, hoping for a nugget of insight.
I read lines from this advertising executive like “As an industry we're obsessed with youth,” we're endlessly trying to get "upwardly mobile Millennials" or “youthful influencers" and “mobile advertising opinion leaders.”
My interest starting to wane, I moved down a few paragraphs and found it:
“We have incredible levels of vision, an abundance of precociousness, brilliant creativity, but as an industry we pretty much have no wisdom at all.
It's a problem, but it takes wisdom to realize how important wisdom is, so we don't notice it. . . . how can you miss something you've never experienced?
What we really need now is the wisdom to separate the gimmicks from the profound.”
That’s the nugget – and what makes ministry with older adults so valuable.
Sure, some senior adults may be lacking in social media acumen, but most have successfully navigated situations that younger folks are going through.
Most are lifelong believers, Bible study participants, small group leaders, community volunteers and prayer warriors. Many have raised families and might even be raising grandchildren.
Older adults have grown into what some cultures call “wisdom people” and while the advertising world may have a dearth of them, our church family does not!
We’re blessed with an abundance of adults who are spirit filled and gracious enough to share their sagacity, and I pray that we look to them for the wisdom we need to have a fruitful journey.
In His Service,